Chief Marketing Officer
Ramin Eivaz joined Acosta in October 2009 as Chief Marketing Officer (CMO). He
began his career in San Francisco with Tri Valley Growers and held positions of
increased responsibility with E&J Gallo Winery, PepsiCo and Kimberly Clark.
He spent six years with PepsiCo, last serving as Vice President, Business
Intelligence and Consumer Insight with responsibility for developing and
managing market intelligence, third-party data, industry-wide e-collaboration,
analytics, shopper insight, category management, sales force training, and
providing leadership and governance for the PepsiCo enterprise resource
planning initiative. While at Kimberly Clark, he last served as Vice President,
Insight, Strategy & Growth for the $12 billion North Atlantic consumer
division where he had division wide responsibility for insight generation,
creation of advanced and differentiated insight capabilities, category
management, development and integration of strategies, marketing services,
creation and prioritization of growth agenda, development, and launch of
products and categories new to Kimberly Clark. Most recently, Eivaz served as
Senior Vice President, Director Insight & Innovation for Wachovia
Corporation, the fourth largest bank holding company in the U.S., where he was
responsible for establishing industry-leading insight and innovation functions
including consumer targeting, advanced analytics and modeling, and
market/consumer research with the goal of propelling organic growth and
attracting new customers. Eivaz is a graduate of California State University
with a bachelor’s degree in computer science and an MBA.